Social Creators Development Div. Senior Vice President

Sho Miura

Social Creators Development Div. Senior Vice President Sony Music Entertainment (Japan) Inc.

Graduated from the University of Tokyo and joined Sony Music Entertainment in 2004, where he worked in broadcast and event advertising sales for the CS music media "MUSIC ON! TV" before becoming editor-in-chief of web music media for smartphones. Later, he was engaged in company-wide optimization of digital advertising and has launched new businesses in the area of Internet x Entertainment for Sony Music as a whole. In 2020, he launched the social creator label "Be", a management organization for YouTubers, Tik Tokers, and other online artists. He then has started managing the VTuber offices "VEE" and "PRISM Project" and expanding the business to include influencer marketing and casting, and is responsible for the overall management of the online creator business.